卡滋乐甜品烘焙品牌全案设计

项目丨PROJECT

KAZILE卡滋乐/2021.06-7

服务丨SERVICE

品牌策划/品牌视觉/产品包装

团队丨想象之外

品牌策划/零零苏

主案设计/刘冬麟

C4D渲染/小奋青

插画设计/执笔绘梦

项目背景

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卡滋乐是一家主打甜品烘焙和休闲茶饮的轻餐品牌。

以Z世代的新锐年轻人为主要消费群体，致力于打造别具一格的烘焙轻餐品牌。以“倡导美好甜蜜的生活，将幸福的感受分享给这个世界”为品牌理念，让每一位顾客体验到浓情甜蜜的氛围。品牌主色采用红色与蓝色，象征着热烈与浪漫，搭配浅粉、蓝作为辅色，传递轻松甜蜜的心情，点缀的橙色象征着品牌对顾客的热情以及温暖关怀。深浅搭配，层次分明。

卡滋乐采用优质原料，坚持手作与当日新鲜售卖的方式，保证了每份产品的质量与安全。保证口味的同时，采用年轻化的几何风插画视觉作为品牌延展，为每一位顾客带来视觉与味蕾的双重极致享受。

 

卡滋乐，让分享更快乐。

Kazler is a light meal brand that specializes in dessert baking and leisure tea.

With Z generation young people as the main consumer group, we are committed to creating a unique baking light meal brand. With the brand concept of "advocating a beautiful and sweet life, sharing the happy feelings to the world", let every customer experience the sweet atmosphere. The main colors of the brand are red and blue, which symbolize warmth and romance. Light pink and blue are used as auxiliary colors to convey a relaxed and sweet mood. The dotted orange symbolizes the brand's enthusiasm and warm care for customers. Deep and shallow collocation, clear hierarchy.