HEY!FOX|狐狸美妆Homepage recommendation
312天前Publish
广州 | 平面设计师
HEY!FOX在化妆品代购行业扎根15年,具有一定的影响力,必须树立具有识别性的全新品牌形象,令消费者从产品到品牌的认知转变。
我们在经过大量市场调研后,结合HEY!FOX的品牌特色提炼出其专属的slogan:let's beauty。同时根据品牌调性对狐狸的IP形象进行升级,并赋予狐狸贱萌有趣的性格,使其更具亲和力,符合年轻人的喜好。
包装及宣传物料多用幽默的语言和轻松的版式,更生活化,拉近与消费者的距离。
就此将HEY!FOX打造成更年轻和识别性的化妆品消费品牌。

HEY!FOX has been rooted in the cosmetics purchasing agent industry for 15 years, and has a certain influence. It must establish a new brand image with recognition, so as to make consumers change their cognition from product to brand. After a large number of market research, combined with the brand characteristics of HEY!FOX, we refine its exclusive slogan: let’s beauty. Meanwhile, we upgrade the IP image of the fox according to the brand tone, and endow the fox with a cute and interesting personality, so as to make it more approachable and conform to the preferences of young people. The packaging and publicity materials often use humorous language and relaxed format to make it more life-like and narrow the distance with consumers. We will build HEY!FOX into a younger and more recognizable cosmetics consumer brand.
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Creative time2021/07/08
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