悟形VDG / FUN POT 熹事火锅Homepage recommendation
323天前Publish
上海 | 平面设计师
我们给火锅店品牌搭建了一场沉浸式的视觉体验。通过汉字的再设计巧妙传达火锅文化的热烈。设计灵感来源于川渝火锅的食材和味道——麻味会使人舌头发木,辣味来自香辛的刺激,鲜味在古时通常从鱼羊中获取。设计师挖掘汉字独特的识别性且使其发挥作用,通过字体的变形,为品牌塑造形象生动的视觉效果,被拉伸的字体有着无限想象力。在不同环境和媒介中运用自如。

We have built an immersive visual experience for the hot pot restaurant brand. The enthusiasm of hot pot culture is conveyed through the redesign of Chinese characters. The design is inspired by the ingredients and flavors of Sichuan hot pot-the hemp flavor will make the tongue stale, the spiciness comes from the stimulation of spices, and the umami flavor was usually obtained from fish and sheep in ancient times. The designer digs out the unique recognizability of Chinese characters, and through the deformation of the font, creates a vivid visual effect for the brand. The stretched font has unlimited imagination. Use it freely in different media.


CLIEN_熹事火锅 | Fun Pot
PROJECT LOCATION_中国*上海 | Shanghai*China
CREATIVE TEAM _ 悟形VDG | Shanghai Version Design Group
CREATIVE DIRETOR_ 贺志华 / 邹腾显 | Zhihua He / Tengxian Zou
DESIGER_贺志华 / 苏毕展 | Zhihua He / Bliza
MOTION DESIGER_张婕 / 叶文芳 | Jie Zhang / Wenfang Ye
COPYWRITE_波清波 | Boqing Bo
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Creative time2021/07/05
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