HEALTH PARK | 海派健身

用“Hi”联系起品牌的精神与未来。

Use“Hi”connect Brand Spirit And Future.

服务内容：品牌策划、品牌形象识别、品牌价值重塑、品牌推广及传播

客户信息：海派健身

项目时间：2019

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"Hi"是一个市场接受度及认知度都非常高的词汇，在传播过程中读音也与海派品牌名“海”一致，兼具品牌寓意与联想性。

"Hi" is a word with high market acceptability and recognition, in the process of communication, its pronunciation is consistent with the brand name "Hai", which has both brand implication and association.

海派的"Hi"符号，代表着品牌与受众之间友好、亲切的问候，去营造亦如相互陪伴，共同努力的伙伴、亲人般的品牌印象；也代表着海派将带领着受众勇敢地向他们所追求的自律、所热爱的生活积极迈进；整体构建出一个亲和的、开放的、有精神力量的全新形象。

The symbol "Hi" represents the friendly and cordial greetings between the brand and the audience, to create the brand impression like the partners or relatives who accompany each other and make joint efforts; It also represents that Health Park fitness club will lead the audience to bravely march towards the self-discipline they pursue and the life they love. Construct the a whole new image of folksy, open and spirited.