Breadrocks品牌形象

Breadrocks是后观音旗下的手作欧式面包与点心品牌，主理人是一位热爱摇滚乐、面包点心与另类文化的90后女性。产品的出品风格受主理人个性影响较大，研发灵感通常来自个人喜好，通过不断尝试手工制作成各种面包和点心，产量较少，目标为小众群体。

Breadrocks品牌形象更多是对主理人个性特征的表达。主识别元素通过轻复古的衬线字体表现欧式面包的手工质感，衬线的设计灵感来源于摇滚金属乐器振荡分解的音长和电流声；结合摇滚手势与眼睛元素组合成的辅助识别图形，狂热中带着禅意，共同传达出Breadrocks的独特视觉魅力。

Breadrocks is a handmade European-style bread and snack brand under Houguanyin, the owner of which is a post-90s girl who loves rock music, bread and snacks and exotic culture. The owner’s personality greatly influences its production style, for the research and development inspiration usually comes from personal preferences. Various handmade breads and snacks are finally made after continuous attempts, with small output, aiming at a small group.

The brand image of Breadrocks is more an expression of its owner’s personal characteristics. The main identification element is to express the handmade texture of European-style bread with light retro serif fonts inspired by the decomposed sound length and current sound from rock metal musical instruments’ oscillating; the auxiliary identification graphic consisting of rock gestures and eye elements is fanatical while demonstrating Zen spirit, which jointly conveys the unique visual charm of Breadrocks.

时间：2020

地点：四川成都

客户：后观音手作

设计：冯磊、杨园子

摄影：杨园子

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