Skinclub 皮肤管理中心 美容行业品牌设计VI升级｜分享

Skinclub是一家澳大利亚美容诊所，在皮肤填充剂和非侵入性治疗方面处于领先地位。我们与创意顾问凯利汤普森接触，为他们新的护理产品线开发一个新的品牌标识、网站和包装设计。

Skinclub是由合格的医生拥有和经营的，他们的个性化诊断程序确保患者在开始治疗前得到专家的医疗建议。我们的目标是创造一种与传统价值观紧密相连的包容性身份，以确保患者感到安全，并在值得信赖的手中。这是通过开发一个自定义标识标志实现的，其灵感来自于加长衬线字体，并辅之以一系列的延展制造者标记。以肤色为灵感的配色，将自然特征与临床底色相融合，为品牌带来权威的发声。

新标识应用于营销宣传品、文具套装、产品包装、网站、标牌和社交渠道。

Skinclub is an Australian cosmetic clinic who are leaders in dermal Fillers and non-invasive treatments. We were approached by creative consultant Kelly Thompson to develop a new brand identity, website and packaging design for their new aftercare line.

Skinclub is owned and operated by qualified doctors, their personalised diagnosis process ensures that patients receive expert medical advice before commencing treatment. Our objective was to create an inclusive identity that felt deep routed with traditional values to ensure patients feel safe and in trusted hands. This was achieved by developing a custom logo mark inspired by extended serif typography and complimented with a series of heritage makers marks. A skin tone-inspired colour palette was adopted to fuse natural characterises with clinical undertones that bring an authoritative voice to the brand.

The new identity was applied to marketing collaterals, stationery suite, product packaging, website, signage and social channels.

分享自 instagram @ryanromanes.studio

作品摘自：instagram @ryanromanes.studio

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