梅赛德斯奔驰G350 发布短片

Event：“任时光荏苒，唯传奇永恒”奔驰G350发布暨2020天地即征途启动仪式

项目简介 Project Intro:

本次发布会选址在敦煌，一个前有大漠风沙千年呼啸，后有莫高窟大盛通融之地，完美地衬托出奔驰SUV家族“征服四方”的魄力。

Mercedes Benz G350 launch and SUV journey 2020 kick-off held in Dun Huang where it is a historical and cultural place with abundant of ancient Chinese art and frescoes. It perfectly matches Mercedes Benz SUV family’s features, showing its strongest characters, and the power to discover and absorb the multifaceted world.

出车视频 Car Reveal content:

G350发布环节最大的亮点是将敦煌画师的现场作画还原到大屏幕上，让新车首先在画中亮相登场。在打破二维的枷锁“冲”出屏幕后，再来回“穿梭”于画与现场之中，大气呈现G Class“传奇再临”的风范。该环节是本次发布会视频创作的重点和难点，包括前期与敦煌画师讨论构图并以最佳方式呈现动画、逼真地在大屏上还原新车的每一个细节、以及CG车与真车交汇点的完美衔接的计算等。

The most challenging part of is car reveal video. For impressing the audience at car launch moment, the 3D animated G350 was firstly shown on the screen, then the 3D car had a rapid off-road driving performance and rushed out of the screen from the painting by coherently dovetailing a real G350 at the edge, which made G350 look “alive” from the screen.

CREDITS：

Client：Mercedes Benz

Leading & Creative Agency：ACTIVATION EVENTS

Content Produced by Spectro Visuals