悟形VDG / 米酒包装设计

作为一款低度米酒，产品外观设计选用灰白色彩组合，从包装气质中传递酒体温润和适口的感受。少数民族特色和悠长的酒文化是贵州地域根脉，高原气候、土地、水质使当地酿酒得天独厚，我们将这些印象提炼成图形元素应用于外盒设计中，强化优质的产地属性。腰封设计使用多元灵动的大米形态，让消费者清晰感知到产品类型。

As a low-alcohol rice wine, the product design uses a combination of off-white colors to convey the mildness of the wine from the packaging temperament. Ethnic minorities and wine culture are the roots of Guizhou. The plateau climate, land, and water quality make the local winemaking technology very prominent. We distilled these impressions into graphics and applied them in the design of the outer box to strengthen the quality of the production area. The girdle design uses the shape of rice to allow consumers to clearly understand the product type.

客户_米喃（上海）

项目地点_中国*上海

创意团队 _ 悟形VDG

创意总监_邹腾显 / 贺志华

设计师_邹腾显

三维&动效_叶文芳 / 张婕

文案_波清波