KALEB KE-舒适新足潮

关于定位：舒适新足潮
sologn：More comfortable and perfect

设计风格：品牌以蓝白色系出现，呈现更加鲜明更加清爽的品牌调性，标志图形则以KALEB KE的“K”英文字母作为变形，我们在“K”的结构上进行了优化设计。调整了曲线细节，以使logo看起来更加流畅和具有运动感，符合该品牌产品的基因属性。标准字在Futura的基础上进行了修改设计，使它更符合标志的整体性。同时采用小写，便于消费者阅读，记忆，最终熟悉。

Design Style: The brand appears in blue and white, presenting more vivid and refreshing brand tonality. The logo is distorted by Kaleb Ke's "k" English letter. We have optimized the structure of "K" .The curve details have been adjusted to make the logo look more fluid and Sporty, in line with the brand's genetic attributes. The Standard Word is a modification of the Futura design to make it more consistent with the overall identity of the logo. At the same time using lowercase, easy for consumers to read, memory, and finally familiar with.

大胆、运动、简洁、国际是我们认为符合kaleb ke的基因。辅助图形上则进行符号的重复化处理，达到更好的识别效果及品牌传播力。

Bold, athletic, simple and international is what we think Kaleb Ke has in his genes. Auxiliary graphics are repeated symbols processing, to achieve better recognition and brand communication.

KALEB KE 物料延展
KALEB KE MATERIAL EXTENSION