有时光 YOUNGTIME | 品牌设计 升级

品牌名称：有时光 YOUNGTIME

项目：品牌升级

设计：狒

创作时间：2020.10

版权所属：美域盛华

品牌背景：Youngtime——创立于2010年，秉承“为旅行而生，为健康所想”的价值承诺，专注为旅行人士提供便捷、洁净、品质的卫生产品。2019年其产品成为天猫单品类销量第一，是便携旅行卫生用品行业的领导者。

Slogan“品质旅行零负担”，体会优质的旅行生活，享受品质带来的舒适，我们希望为消费者呈现出舒心、有品质、安全亲肤的品牌氛围。现今，消费者对出行的卫生需求也在不断的上升到新的高度。从这一切入点出发，对品牌进行升级，让消费者感到有时光的品质与关怀。

清新且更具旅游属性的海绿色、阳光舒心的明亮黄作为品牌色，将源自品牌标志的象牙，并且已经深入人心的品牌符号“微笑”优化并沿用下去，同时伴有微笑出行、愉悦出行的美好愿景附加于此，希望消费者在出行时，可以感受到品牌带来的舒心呵护。

Slogan "quality travel without burden", experience high-quality travel life and enjoy the comfort brought by quality. We hope to present consumers with a comfortable, high-quality, safe and skin-friendly brand atmosphere. Nowadays, consumers' health demands for travel are constantly rising to new heights. Starting from all these starting points, the brand is upgraded to make consumers feel the quality and care of time.

Fresh and more tourist-attributed sea green, sunny bright yellow as the brand color, the ivory derived from the brand logo, and has been deeply rooted in the brand symbol "smile" optimization and use, at the same time accompanied by a smile to travel, pleasant travel Attached to this, I hope that consumers can feel the comfort and care brought by the brand when they travel.