想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅

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1年前Publish
上海 | 平面设计师
项目丨PROJECT
The Oneday音乐餐吧/2021.05

服务丨SERVICE
品牌梳理/品牌视觉/产品包装

团队丨想象之外
主案设计/刘冬麟
C4D渲染/小奋青
动效设计/一口羹

项目背景
-
通过大量市场调研发现,大多数音乐餐吧同质化严重、没有品牌特色。店内音乐、餐食较为普通,酒水饮料则标价偏高。回头客少,顾客体验感一般。

而The Oneday, 是集音乐、餐食、咖啡、酒于一体,以顾客体验为本,旨在打造一个具有良好氛围、独特餐饮、平价酒水,全方位升级的开放式音乐餐吧。以非常明快的撞色搭配自由无拘束的图形来强化品牌视觉,让人仿佛早已置身其中,经历着灵魂与肉体的激情碰撞,从视觉、听觉、嗅觉、味觉、触觉、心觉,人的6大感觉来构建品牌的超级符号。

夏日炎炎,来一场灵魂碰撞的心动邂逅吧……

The oneday is an open dining bar integrating music, food, coffee and wine. It is a triple upgraded music dining bar focusing on customers, creating a good atmosphere, unique food and cheap drinks; To enhance the brand vision with very bright color contrast and free and unrestrained graphics, it makes people feel as if they are in a heart collision between soul and body. The super symbol of the brand is constructed from the six senses of vision, hearing, smell, taste, touch and heart.

Summer heat, a soul collision heart encounter it.
想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
Collect
想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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想象之外xTHE ONEDAY丨来一场灵魂的心动邂逅
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Creative time2021/05/28
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