柠优桔 LEMON SMILE▕ 品牌提案

项目丨柠优桔

LEMON SMILE/ 2021.05-08

服务丨SERVICE

标志设计/VIS识别/产品包装

设计丨芥子期

项目背景

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柠优桔是一家比较大型的甜点果茶综合品牌。它的诞生仅因为老板希望能喝到一杯自己喜欢的水果茶，于是一个大胆特别且有趣的果茶店就诞生了! 热闹、轻松、随性是它的核心理念贯穿整个品牌。“柠优桔”所期望展现的是一种理想化的生活状况，希望每个来到这的人都可以暂时放空自己，收获轻松、随性。

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LEMON SMILE is a relatively large integrated brand of dessert and fruit tea. It was born simply because the owner wanted to have a cup of his favorite fruit tea, so a bold, special and fun fruit tea store was born! Lively, relaxed and spontaneous is its core concept throughout the brand. What "LEMON SMILE" aspires to show is an idealized life situation, hoping that everyone who comes here can empty themselves for a while and reap the benefits of relaxation and spontaneity.