悟形VDG / 非常料产品包装设计

我们希望这系列复合调味汁产品不仅能增添菜肴滋味，也能赋予平淡生活更多趣味。包装外观上所呈现的“表情数字”（emoji number），将诙谐的笑脸巧妙地融入数字1/2/3中，再进行图形设计，使其产生拟人化联想。在包装形式及使用体验上融入日历的概念，当使用者撕开包装就像翻开日历的下一页，给日常烹饪提供些许仪式感。外盒的渐变色在放大食欲感受的同时也让包装更为引人注目。

We hope that this compound sauce could add flavor not only to dishes but to our daily life as well. The "Emoji Number" on the package cleverly integrates the funny smiley face into the number 1/2/3, and through a graphic design, shows strong association with people. A simulation of calendar is introduced into the packaging and user experience so that the customers, stripping the package, will feel like flipping through a calendar and thus have a sense of performing the sacred ritual of daily cooking. The gradient color of the outer box, while simulating your appetite, also catches your eye.

客户_非常料（上海）

项目地点_中国*上海

创意团队 _ 悟形VDG

创意总监_ 贺志华 / 邹腾显

设计师_贺志华 / 赵赫

三维&动效_叶文芳 / 张婕

文案_波清波