麦加乐年礼-礼盒包装设计

项目PROJECT丨年货礼盒包装设计

品牌BRAND丨麦加乐

是否上市丨已上市

设计理念：麦加乐是中国四川的一家连锁烘焙店，要求打造一款跟邮政合作的新年四川特产礼盒；于是我们选取“火车”为创意来源，结合四川特色国宝“大熊猫”，寓意火车将四川特产运往全世界；

设计以“火车”为创意点，盒型为一节车厢，内盒往右抽拉，又出来一节车厢，几个盒子在一起就形成一列火车，极具陈列效果；每个窗户上都有形态各异的大熊猫，萌趣可爱，让人心情十分喜悦；红金色彩搭配，搭配烟花点缀，喜庆富有新年氛围。工艺精致，极具触感

 Meacola New Year gift box

Meacola is a bakery chain in Sichuan, China. He asked us to create a special Sichuan New Year gift box in cooperation with post. So we chose "train" as our creative source and combined it with the Sichuan national treasure "Giant Panda" , allegorical train will be transported to the world of Sichuan Specialties;

The design takes "train" as the creative point, the box is a carriage, the inner box is pulled to the right, another carriage comes out, several boxes together to form a train, very display effect; every window has the giant panda of different shapes, cute and lovely, people's mood is very happy; red and gold color collocation, with the decoration of fireworks, festive atmosphere rich New Year. It's exquisite. It's very tactile