“有云”中国川菜餐厅 品牌形象 VI

“有云”中国川菜餐厅，于2019年由“荣派”川菜传人川菜大师王开发、张元富匠心致敬所创。以“有云”，寻找川菜来处，重塑川菜仰慕……

LOGO设计意图展现“有云”传世的精神，只有对传统饱有敬畏的继承与创新，才能让真正的川菜代代相传，才能让这些经典有客似云来。创作以云形作为符号，它是容器，容纳匠艺精神与时代万象；它也是窗口，为外界展示正统川菜的魅力。以口衔祥云的喜鹊作为精神内核，象征着不甘平庸，开拓向前的精神，也寓意着好运、专一与振奋。它破风而来，有云相见。整体视觉意向时尚、艺术、雅致……以东情西韵致敬传世品牌的未来！

YOUYUN, Sichuan Cuisine restaurant, was originally established by the Sichuan Cuisine masters Wang Kaifa and Zhang Yuanfu, the successors of the Sichuan Cuisine RONG, to pursue the soul of the original Sichuan Cuisine and strengthen the reputation of Sichuan Cuisine.

The logo design aims to show that YOUYUN is the Sichuan Cuisine spiritual successor. YOUYUN believes that only the inheritance and innovation with respectful mind will let the original Sichuan Cuisine be carried on from generation to generation, to attract the foodies to come like the clouds gathering which is the literally meaning of the name YOUYUN. The design takes the shape of a cloud as the symbol, which looks like a container filled with craftmanship spirit and everything in the world and also shows the charm of the original Sichuan Cuisine, as a window. It also takes the magpie with auspicious could as the spirit core, to symbolize the spirit of unwilling to mediocrity and stepping forward, and mean good luck, focus and inspiration. The overall design visualization is fashionable, artistic and elegant, to show the respect to the future of YOUYUN, attracting the foodies to come like the clouds gathering to enjoy the authentic Sichuan Cuisine.