blue coffeex想象之外丨唤醒内心深处的自己
杭州/艺术工作者/5年前/117606浏览
版权
blue coffeex想象之外丨唤醒内心深处的自己
項目丨PROJECT
Blue Coffee/ 2021.03-04
服務丨SERVICE
標誌設計/VIS識別/產品包裝
團隊丨想象之外
主案設計/刘冬麟
C4D渲染/小奋青
項目背景
-
Blue Coffee是一家小眾咖啡品牌。主理人是個職業買手,追求時尚、特立獨行,愛好專研咖啡,還獲得過世界咖啡師中國賽區比賽前三甲,便因此萌生了開一家咖啡店的想法。
主理人表示咖啡就像藍色一樣純粹自由,讓人喚醒內心深處的自己,所以取名blue,是一家咖啡潮流集合店。在品牌視覺上以克萊因藍作為品牌色,搭配鮮明的幾何英文,具有極強的視覺侵蝕力,從而打造屬於自己的品牌閃光文化,讓每一個熱愛咖啡和潮流的人都能聚焦於此。
非正式販賣是藍咖的衍生品牌,主賣一些咖啡周邊產品與主理人設計的各種時尚單品。
Coffee is just like blue, pure, quiet and free. In terms of brand vision, Klein Blue is used as the brand color, with distinct geometric English, which has a strong visual erosion, so as to create its own brand flash culture, so that everyone who loves coffee and trends can focus on it. Informal selling is a derivative brand of blue coffee. It mainly sells some peripheral products and all kinds of gadgets.
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