blue coffeex想象之外丨唤醒内心深处的自己

項目丨PROJECT

Blue Coffee/ 2021.03-04

服務丨SERVICE

標誌設計/VIS識別/產品包裝

團隊丨想象之外

主案設計/刘冬麟

C4D渲染/小奋青

項目背景

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Blue Coffee是一家小眾咖啡品牌。主理人是個職業買手，追求時尚、特立獨行，愛好專研咖啡，還獲得過世界咖啡師中國賽區比賽前三甲，便因此萌生了開一家咖啡店的想法。

主理人表示咖啡就像藍色一樣純粹自由，讓人喚醒內心深處的自己，所以取名blue，是一家咖啡潮流集合店。在品牌視覺上以克萊因藍作為品牌色，搭配鮮明的幾何英文，具有極強的視覺侵蝕力，從而打造屬於自己的品牌閃光文化，讓每一個熱愛咖啡和潮流的人都能聚焦於此。

非正式販賣是藍咖的衍生品牌，主賣一些咖啡周邊產品與主理人設計的各種時尚單品。

Coffee is just like blue, pure, quiet and free. In terms of brand vision, Klein Blue is used as the brand color, with distinct geometric English, which has a strong visual erosion, so as to create its own brand flash culture, so that everyone who loves coffee and trends can focus on it. Informal selling is a derivative brand of blue coffee. It mainly sells some peripheral products and all kinds of gadgets.