OPPO RENO 4 海外发布创意视频

OPPO RENO 4 PRO 新品线上发布：感知无限

OPPO Reno 4 Pro Online Launch ：Sense the Infinite

- 项目背景 PROJECT INTRO：

OPPO RENO 4 PRO 新品线上发布会在印度拉开帷幕。菱视SPECTRO为本次沉浸式AR线上发布会制作了发布会视频和AR舞台设计，借助科技力量为品牌呈现出精良高端的全感官线上发布会体验，力求以最优形式呈现OPPO RENO 4 PRO的高端科技感。

OPPO RENO 4 PRO online launch event held in India. Committed by the client, SPECTRO designed the product launch opening video & AR content videos for the immersive online launch event. AR technology was used in this project to enhance the immersive experience, showing OPPO’s technology-pioneering brand image as well.

- 手机亮相 The OPENING ：

为配合OPPO RENO 4的主视觉：经典、高端、科技先锋、设计前卫，以及发布会的主题“感知无限”，我们将开场视频的设计以柔美顺滑的曲面感和无边感为基础，通过在干净、高级的画面感中呈现品牌产品的调性和理念。

The key words of Reno 4 PRO’s visual principle are infinite classiness, exclusive, technology-pioneering and design innovation. To meet with the principle of the tone and manner, the opening video was designed under the concept of SENSE OF INFINITE and BORDERLESS to create a smooth, clean and high-class visual content, representing RENO 4 PRO’s traits.

- 产品（功能）AR展示 Product AR show:

AR舞台的设计以主题“感知无限”为出发点，一开始我们做了一个无边际的银河背景舞台。后来客户为保持整个发布会干净、高级的调性的统一，我们直接改成了一个无边际的镜像空间舞台。当演示产品和产品特性的时候，如超快充电速度和创新的成像功能时，产品（功能）则直接以AR的形式在演讲人身旁立体呈现。

Under the theme “Sense the Infinite”, the previous AR stage was designed as a borderless galaxy. After discussing with OPPO client, the stage design then was changed into a frameless mirrored space to keep the surrounding looked premium and classiness, which was concordant with the product design.

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Credits

CLIENT : OPPO

AGENCY : APAX

CONTENT PRODUCED BY : SPECTRO VISUALS

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www.spectrovisuals.com