虎薇酒庄 | 宁夏贺兰山东麓葡萄酒酒庄品牌包装案例

主创设计：邢 龙

辅助设计：李浩然、宋淑林

插 图：邢 龙、宋淑林

摄 影：雍 亮

虎薇酒庄是宁夏贺兰山东麓葡萄酒产区的一座新建酒庄，品牌名称源自英国诗人西格里夫·萨松的诗句，译文是“心有猛虎，细嗅蔷薇”。庄主是为优雅的女士，致力于将葡萄酒中的刚猛与平和、狂野与精致融为一体，达到极致的甘润平衡，酿造彰显出贺兰山东麓风土特色的精品酒庄酒。酒庄出品一个系列三款红葡萄酒和一款桃红葡萄酒，初期的葡萄酒产品注重品牌形象的塑造，酒标的设计具有视觉冲击力，既有虎的威严，又有柔和的线条。三款分别是高端的墨虎、中端的金虎和低端的银虎。还有一款桃红葡萄酒，桃红相对的消费群体较为年轻，所以在颜色和设计上都相对丰富且有艺术感。

Creative Design: Xinglong

Auxiliary Design: Li Haoran, Song Shulin

Illustration: Xinglong, Song Shulin

Photography: Yongliang

chateau tigerose is a new winery in the wine producing area of the eastern foot of Helan Mountain in Ningxia. The brand name is derived from the poem of the English poet Sigrif Son. The translation is "the heart has the tiger, the fine sniff rose ". The owner is for the elegant lady, dedicated to the wine in the fierce and peaceful, wild and exquisite integration, to achieve the ultimate Ganrun balance, brewing the eastern foot of Helan Mountain features of the boutique winery wine. The winery produces a series of three red wines and a peach red wine. The initial wine products pay attention to the shaping of the brand image. The design of the wine standard has visual impact, both the majesty of the tiger and the soft lines. The three are high-end ink tiger, middle-end gold tiger and low-end silver tiger. There is also a peach red wine, peach red relative consumer group is younger, so in color and design are relatively rich and artistic.