重新定义新农业品牌全案(一)VI体系

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重新定义新农业品牌全案(一)VI体系
作品申请了作品署名权注册<<br>完成时间:2019年12月<br>农产品的品牌,天然纯净、安全生态是当代人对食的梦想。
以地球地理、历史为背书;
每一口下去,都是一小块地球;
每一笔交易,都是一小条GDP。
2019年4月,我们受邀为新农业品牌Benba整体文化策划,品牌全案策划。
The brand of agricultural products is endorsed by geography and history;
Natural, pure, safe and ecological is the dream of contemporary people for food. Every bite is a small piece of the earth;
Every transaction is a small piece of GDP.
In 2019, we are invited to plan the overall culture and brand case of new agricultural brand Benba.
重新定义新农业品牌全案(一)VI体系
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品牌slogan:Benba,云端上的农场!
<br>Brand slogan: benba, a farm in the cloud! <br>
品牌slogan:Benba,云端上的农场!

Brand slogan: benba, a farm in the cloud!
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重新定义新农业品牌全案(一)VI体系
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重新定义新农业品牌全案(一)VI体系
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Benba藏之豚(俗名人参猪,英文名:zang boar)- 被誉为世界上最幸福的猪。天然农场无圈养,每天饮清泉,食奇珍野果。

Benba Zang Boar (commonly known as ginseng pig)- known as the happiest pig in the world. There is no enclosure in the natural farm, drinking clear spring and eating rare wild fruit every day.
Benba藏之豚(俗名人参猪,英文名:zang boar)- 被誉为世界上最幸福的猪。天然农场无圈养,每天饮清泉,食奇珍野果。

Benba Zang Boar (commonly known as ginseng pig)- known as the happiest pig in the world. There is no enclosure in the natural farm, drinking clear spring and eating rare wild fruit every day.
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重新定义新农业品牌全案(一)VI体系
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Benba位于青藏高原—梅花鹿自然保护区。其独一无二的地理环境标签,是我们品牌视觉形象设计的核心创意点。
<br>Benba is located in the Qinghai Tibet Plateau Sika Deer Nature Reserve. Its unique geographical environment label is the core creative point of our brand visual image design.
Benba位于青藏高原—梅花鹿自然保护区。其独一无二的地理环境标签,是我们品牌视觉形象设计的核心创意点。

Benba is located in the Qinghai Tibet Plateau Sika Deer Nature Reserve. Its unique geographical environment label is the core creative point of our brand visual image design.
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重新定义新农业品牌全案(一)VI体系
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重新定义新农业品牌全案(一)VI体系
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为普通包装系列。
<br>设计理念:<br>包装以Benba猪的食物藏红花,人参果为模切图形露出食材,直观可见高原山珍。将品牌、产品联想与环境结合,具有故事感是我们包装设计的创意特色。<br><br>For ordinary packaging series. <br>Design concept: <br>The package is madea of Benba pig&#39;s food saffron and ginseng fruit, which are die-cut to reveal the food materials, and the plateau mountain treasures can be seen directly. The combination of brand, product association and environment, with a sense of story is the creative feature of our packaging design.
为普通包装系列。

设计理念:
包装以Benba猪的食物藏红花,人参果为模切图形露出食材,直观可见高原山珍。将品牌、产品联想与环境结合,具有故事感是我们包装设计的创意特色。

For ordinary packaging series.
Design concept:
The package is madea of Benba pig's food saffron and ginseng fruit, which are die-cut to reveal the food materials, and the plateau mountain treasures can be seen directly. The combination of brand, product association and environment, with a sense of story is the creative feature of our packaging design.
Collect
重新定义新农业品牌全案(一)VI体系
Collect
重新定义新农业品牌全案(一)VI体系
Collect
重新定义新农业品牌全案(一)VI体系
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