物美大连-电商平台VI品牌设计

-北纬39度·物美大连-

物美大连是与大连新闻传媒集团合作

以大连本土产品为主要售卖物的电商输出平台

输出的不仅是大连本土的产品，更多的是大连的文化与理念

图标设计时，结合品牌北纬“39度”和大连的“连”字，形成超级符号

颜色以大海/城市为主色由来

同时将39度中的“9”作为icon的嵌套主体

构成整体VI系统

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Wumart Dalian is in cooperation with Dalian News Media Group

Dalian local products as the main sales of e-commerce output platform

What we export is not only Dalian's local products, but also Dalian's culture and concept

Icon design, combined with the brand north latitude "39 degrees" and Dalian "Lian" word, to form a super symbol

The color is mainly derived from the sea/city

At the same time, the "9" in 39 degrees is used as the nested body of the icon

Make up the whole VI system

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logo/icon design:hualun

layout design:Mason 竟

poster design:echo 添

Result-diagram design：Woork/kissmiklos/danang

photo by：大连摄协

*提案中部分图片源自网络，仅做效果展示，未商用，侵删