七白七·硫磺皂

七白七是专注于硫磺皂品类的品牌，将“白七”两字上下组合即是“皂”字，体现品牌对这一品类的专注与自信。由品牌名称出发衍生出关于文字创意的思考，例如将七白七的名称连续排列能够达到重复表述；七白七听起来很像“七百七”，从而构思出由阿拉伯数字“770”作为品牌记忆的潜在关联符号。

在包装创作过程中也将这些灵感与硫磺皂外形糅合。无论是基础款还是限定款，硫磺皂的外形与“770”都会同时出现在包装的正面，强调产品与品牌的内在联系。在基础款上，硫磺皂的外形与充满水滴的磨砂镜面做为核心的视觉区域。而限定款，是在基础款的基本框架上进行创作，通过材质来弱化核心视觉区域，再将创作的系列海报与包装做整体呈现来表达限定的诉求。

Qibaiqi is a brand specializing in the production of sulfur soap, the combination of the Chinese word "Bai Qi" is the word "soap", thus reflecting the brand's focus and confidence in the sulfur soap category. For example, the name of Qibaiqi was arranged in succession to create a repetitive visual; Qibaiqi sounded like "seven hundred seven", which led to the idea of the Arabic numeral "770" as a brand mnemonic.

These inspirations were also incorporated into the shape of the sulfur soap during the packaging creation process. In both the basic and limited edition, the shape of the soap and the "770" appear on the front of the packaging to emphasize the intrinsic connection between the product and the brand. In the base edition, the shape of the sulfur soap and the frosted mirror filled with water drops are the central visual area. For the limited edition, the basic layout of the base edition is used to create the limited edition by weakening the core visual area and then creating a series of posters with the packaging as a whole to express the appeal of the limited edition.