潮牌服装空间 / 不息

卓美设计

ZHUOMEI DESIGN

卓美室内设计班学员作品

Student Design丨 Li+Jun

项目名称 ｜不息

项目类型 ｜ 潮牌服装空间

编辑宣传 ｜ 卓美设计品牌部

Project Name丨 Buxi

Project type丨 Exhibition space

Editorial publicity丨Zhuomei

/ 年轻人贵在一无所有 贵在奔腾不息

本项目定位为时尚、中高端的国潮买手集合店。品牌核心价值为2-3个由中国设计师主理的主力国潮品牌助力。以多品牌，统一且包容的国潮风格为品牌核心记忆点。

This project is positioned as a fashionable, medium and high-end Guochao buyer's collection store. The core value of the brand is 2-3 national trend brands dominated by Chinese designers. With multi brand, unified and inclusive Guochao style as the core memory point of the brand.

本案设计主题为“不息”。对于国潮品牌，给人直观感受是运用中国文化的创新，融入了设计师自己的设计风格、个性思想以及生活态度，衍生出的跨界产品。而在本案例的设计师看来，国潮品牌做的不单单是产品，而是一种精神，是一个梦想，是一群态度鲜明的年轻人在倔强地做文化。“不息”一词意为不灭、不停止。这使我联想到了瀑布，连绵不绝。奔腾不息是年轻人最可贵的精神，这种精神将如瀑布般，循而复回。

The design theme of this project is "endless". For Guochao brand, it gives people an intuitive feeling that it is a cross-border product derived from the innovation of Chinese culture, which integrates the designer's own design style, personality and life attitude. In the eyes of the designers in this case, Guochao brand is not only a product, but a spirit, a dream, and a group of young people with distinct attitudes are stubbornly doing culture. The word "non-stop" means never to die or stop. This reminds me of the endless river. Pentium is the most valuable spirit of young people, this spirit will be like a waterfall, follow and return.