Panda Global | 熊猫环球

Panda Global is the premier one-on-one esports team, with regular champions in fighting games such as Super Smash Brothers and Street Fighter. Founded in 2015 by former champion players around the principle of putting the player first, Panda Global is one of the fastest growing and strongest esports brands in North America. The team is also a trusted leader in the gaming community, which has enabled the company to branch out into statistical analysis, player rankings and public scoreboards, specialized hardware, and even healthcare.

熊猫环球是首屈一指的一对一电竞团队，经常在格斗游戏如任天堂明星大乱斗和街头霸王中获得冠军。熊猫环球成立于2015年，由前冠军球员围绕着以玩家为先的原则建立，是北美增长最快和最强大的电竞品牌之一。这个团队也是游戏社区中值得信赖的领导者，这使得公司能够拓展到统计分析、玩家排名和公共记分、专业硬件甚至医疗保健领域。

The previous visual identity for Panda Global was a line drawing of an aggressive panda head that did not work well on white applications, was difficult to use on all the merchandise fans eagerly purchase, and couldn’t be separated effectively from the wordmark. For a rapidly growing, ambitious company, the logo simply wasn’t professional enough.

之前熊猫环球的视觉标识是一个野心勃勃的熊猫头像，在白色应用上呈现效果不好，很难用在所有粉丝热衷购买的商品上，而且不能有效地与文字标记分开。对于一家快速成长、雄心勃勃的公司来说，这个标志显然不够专业。

The challenge for the new visual identity was to create a design that could be used for a serious young company with big aspirations that would also be cool enough to appeal to a broad fanbase of gamers. Geometric, modular, and charismatic, the new Panda Global symbol is the face of a panda in a double-outlined hexagon, with rectangular ears that run parallel to its rectangular eyes.

新视觉形象面临的挑战是创造一种可用于一个有着远大抱负的严肃的年轻公司的设计，为吸引广大的游戏迷也需要足够酷。几何、模块化、充满魅力，新的熊猫环球标志是一个长着平行于矩形眼睛的长方形耳朵的双轮廓八边形熊猫脸。