無中生有

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無中生有

在快速发展的中国，都市人群总是急于奔波，忘记休息忽略交流。

“無”（WU）作为一家开设在都市商务区的咖啡连锁品牌，标志用W U画出一条曲线，希望“無”能成为一条纽带，让本不相交的人们在这里坐一坐，聊一聊，增进社交。

所以“無”，反而是“有”了。

标志已获2021日本字体设计协会优异奖。

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From the WU

In fast-developing China, urban people are busy at running around from one place to another, years over years, forgetting to communicate at all.

WU, a chain coffee brand which established in urban business districts. The logo uses a curve to draw the Chinese character WU(無), hoping that "Wu" can become a link, bringing people over sit and talk to each other, whom they know nothing about before. Therefore, the WU(無, means nothing in Chinese) means “many”.

The logo has won the Merit Award of 2021 Japan Typography Association (JTA).

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