WATER REALM 水王国

146天前发布

原创作品 / 平面 / 品牌
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WATER REALM 水王国

在水的王国里享受生活。
Enjoy Life in WATER REALM.

服务内容:品牌策划、品牌形象识别、品牌推广及传播
客户信息:水王国健康管理有限公司



西南地区最大旗舰级水疗会所-水王国(Water Realm),是集水会、休闲、餐饮、酒店为一体的体验式亲水休闲娱乐品牌。基于其品牌定位,我们从品牌名“水王国”中拆分提炼出“水”、“王国”两大设计概念。以汉字“水”为品牌主视觉,抽象营造出向上发散的流动水柱,在强化识别度的同时增加品牌联想。并通过设计细节及色彩系统,将基于“王国”而艺术化呈现出的“皇冠”图形,以“共生”的设计关系与“水”形结合。整体塑造出准确传达品牌内核及极具品质感的品牌专属符号。

Water Realm is the largest flagship spa in southwest of China. It is an experiential water-loving leisure entertainment brand integrating Spa club, leisure, catering and hotels. Based on its brand positioning, we extract two design concepts of "water" and "kingdom" from the brand name "Kingdom of water". With the Chinese character "water" as the brand's main vision, we abstract to create an upward and divergent column of flowing water to enhance the recognition while increasing the brand association. Through the design details and color system, the "crown" graphic presented artistically based on the "kingdom" is combined with the "water" shape in the design relationship of "symbiosis". The overall shape accurately delivers the brand core and a high-quality brand exclusive symbol.

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作品信息

  • 创作时间

    2020/12/22

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