Ultimate Coffee Roastery Packaging Design

Ultimate Drip Coffee Bags Packaging Design

收到Ultimate的委托，为他们设计一款咖啡挂耳包的设计。委托方对整体的设计没有一个特别清晰的想法，但是他分享了一句话「Coffee is gorgeous，We‘d love to share.」给我们，这句话给予了我设计的灵感，而Ultimate品牌本身视觉系统里，没有太多可以使用的元素，所以我们在不脱离这个品牌的基础上要创造新的元素，来完整这个包装的设计。

我们从品牌的辅助LOGO出发，将它的轮廓提取出来，并配上颜色，让它成为一个跟品牌相关的新视觉元素。​​​​​这款挂耳包分为坚果和水果调性两种口味，因此我们设计了两款配色，同时这个配色也始终关联着这个品牌想要表达的「我们要分享咖啡的五彩斑斓」这个概念。

Ultimate entrusted us to design a coffee drip bag for them. The entrusting party didn't have a clear idea about the overall design, but he shared a sentence to us, that is,「Coffee is gorgeous，We‘d love to share.」

This sentence gave me the inspiration for the design. There are not too many elements to be used in the visual system of Ultimate brand itself, so we need to create new elements on the basis of not breaking away from the brand to complete the design of the packing. We extract the outline of the brand's auxiliary LOGO, and add different colors in it, thus making it a new visual element related to the brand.

The drip bag includes 「Nut&Chocolate 」and「 Foral&Fruity」flavors, so we've designed two color schemes that are always associated with the brand's concept of "We want to share the colorful feature of coffee."

Client：Ultimate Coffee Roastery

Year-2020