JENO 芥绿

JENO 芥绿

自律中的“豹”力美学。

"Leopard" force in self-discipline.

服务内容：品牌形象识别、品牌策略、IP设计

客户信息：芥绿餐饮管理有限公司

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JENO芥绿品牌的诞生源自这个时代对“自律、自由、自我”的狂热追求。因此，在整个品牌视觉建立时，我们力图通过对“人与自律生活”的独特理解，去实现视觉艺术上的多方面表达。

The birth of JENO originated from the fanatical pursuit of "self-discipline, freedom and self". Therefore, when the whole brand vision is established, we try to achieve the multi-faceted expression on visual art through the unique understanding of "people and self-discipline life".

在品牌文化的塑造上，我们发现芥绿品牌与“豹”达成了精神上的高度默契，并就此作为主要品牌符号展开创作，赋予这只有着力量与速度、节制与睿智天性的动物不一样的生命和情感。因此，我们创造出“芥绿星人”与“FAT星人”，分别暗喻自律过程中的两个对立面，通过角色设定及故事延展去丰富和趣味化因自我约束带来的枯燥，传递出积极乐观的信念与能量。

In the shaping of brand culture, we found that JENO and "leopard" have reached a high spiritual tacit understanding, and created as the main brand symbol, giving this animal with strength and speed, moderation and intelligent different lives and emotions. Therefore, we have created "JENO aliens" and "FAT aliens", respectively, implying two opposites in the process of self-discipline. Through role setting and story extension, we can enrich and interest the dullness brought by self-discipline, and transmit positive and optimistic beliefs and energy.