JB AUTO 品牌设计

客户：JB AUTO

领域：汽车

年份：2020

JB AUTO 是一家位于中国深圳的汽车服务集团，集团有四个分支：展厅、改装、服务、维修。我们的目标是创造一个简约、厚实稳重、利落的视觉形象。

我们从标志设计开始，将字母“J”和“B”组合成一个粗体符号，整体看上去像是斜体模板印刷字体（Stencil Typography）。 15°的向前倾斜角度给予标志速度感和向前进的运动趋势。三段式的条状代表着JB AUTO的座右铭：专业、可靠、合理。

为了保持整个品牌形象的一致性，我们垂直镜像了三段式的条状，并将它们转换为三个向上的箭头，这些箭头也可以灵活的在导视系统中使用。

注：此演示项目中的日期，地址，联系详细信息和营销活动策略信息已经过修改，以保护客户的信息。

Client: JB AUTO

Area: Auto Service

Year: 2020

JB AUTO is an auto service group located in Shenzhen, China. The group has four divisions: JB Showroom, JB Mods, JB Service and JB Mechanic. Our goal is to create a simple, bold and clean look and feel.

We started with the logo and combined the letter “J” and “B” into a bold symbol that looks like italic stencil typography. A 15° forward tilt angle gives the logomark a sense of speed and moving forward. The three-strips form was created to represent JB AUTO’s motto: Professional, Reliable and Reasonable.

To keep the consistency of the whole branding visual, we mirrored the three strips vertically and transformed them into three up arrows, which can also be used in way-finding system.