sexycool十二咖·生酮咖啡代餐品牌策划设计

-sexycool·十二咖-

sexycool是以生酮咖啡为主要产品的生酮饮食品牌

对logo视觉塑造上，讲sexycool中的“co”视觉化为杯子形状

同时在sexy中融入数字12，使2与字母“x”形成叠加，构成品牌标识，12cool

品牌针对的是年轻消费群体，所以在构建品牌框架KV画面时，

考虑融入各个时代的人物都在饮用十二咖的概念

无论是西部牛仔补充能量，还是欧洲宫廷聚会，都有古代和现代物品的结合

使品牌在保持趣味感的同时，增强话题性和传播度

同时对cool形成的咖啡杯进行不同画面的叠加组合

加强品牌标识的延展性，

为品牌未来增加产品业态预留空间

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Sexycool is a ketogenic diet brand with ketogenic coffee as its main product

In the visual shaping of the logo, the "CO" in Sexycool was visualized into a cup shape

At the same time, the number 12 is added to the sexy, which makes the 2 superimposed with the letter "X" and constitutes the brand logo, 12cool

The brand is aimed at young consumer groups, so when constructing KV screen of brand framework,

Consider the idea that people from all ages are drinking twelve coffees

From western cowboys to European court parties, there is a mix of ancient and modern objects

Make the brand maintain the sense of interest, at the same time, enhance the topic and communication

At the same time, the coffee cup formed by cool is superimposed and combined with different pictures

To strengthen the malleability of the brand identity,

Reserve space for the brand to increase the format of products in the future

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logo/icon design:hualun

layout design:Mason 竟

poster design:echo 添

Result-diagram design：Coinone/kissmiklos/Dora

*提案中部分图片源自网络，仅做效果展示，未商用，侵删