啤酒包装策划设计——冰沥啤酒

项目：冰沥/啤酒/包装

客户：冰沥

创意团队：一道设计

——致敬青春 寻回真我——

冰沥，是啤酒，更是属于青春的喝彩。浮躁繁杂的社会，每个人为了现实而活，重重重压，身心疲累。冰沥，为青春的梦想而生，找回真我，找回梦想，找回热爱，找回属于青春独一无二的洒脱。

在口味上，我们结合了专属年轻人的时尚口味，尊重传统啤酒的特色，同时满足青春的猎奇心理，彰显特立独行的个性色彩。包装色彩跳脱大胆，是青春梦想缤纷色彩的真实写照。

Ice Lek, is beer, but also belongs to the cheers of youth. Impetuous Complex Society, everyone for the reality and live, heavy pressure, physical and mental fatigue. Bingli, for the dream of youth born, to find the true self, to find the dream, to find love, to find the unique free and easy youth.

In taste, we combine the fashionable taste of the exclusive young people, respect the characteristics of traditional beer, while meeting the curiosity of youth, highlight the unique and independent personality. Packaging color jump bold, is the true portrayal of youth dream colorful color.