千层

《千层》

作者：张儒赫 赵璐 王晓晨

作品聚焦以“非遗”文化——千层底布鞋为核心的品牌，品牌名为“千层”，公司位于吉林市。团队尝试用水墨字体的方式完成主视觉海报。受全球化影响，品牌希望打造活跃、热情、年轻，又蕴含传统的视觉形象，让更多年轻人对布鞋有一定的认知。

主视觉以一层层的中文字体为基础，体现“层”的厚重感；同时受缝制鞋底的启发，在计算机中对轮廓话之后的字体虚线描边设置不同的算法，虚线数量和空隙的数值不同，字体边缘随机产生了偶然性。水墨与计算机绘图相结合的表现手法力求平衡文化和年轻人之间的关系。

<Thousand Soled Cloth>

The work focuses on the brand with "intangible cultural heritage" culture - thousand soled cloth shoes as the core. The brand name is "Thousand Soled Cloth ". The company is located in Jilin City. The team tried to complete the key visual poster in ink with typographic. Influenced by globalization, the brand hopes to create an active, enthusiastic, young and traditional visual identity, so that more young people have a certain understanding of cloth shoes.

The key vision is based on one layer of Chinese fonts, reflecting the thick feeling of "layers"; at the same time, inspired by sewing soles, different algorithms are set in the computer for the dotted line tracing of the font after the contour words. The number of the dotted lines and the value of the gap are different, and the edge of the font is random. The combination of ink painting and computer graphics tries to balance the relationship between culture and young people.