荷为蒸-元气荷叶饭

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項目:荷為蒸-元氣荷葉飯
類別:品牌設計
客戶:荷為蒸

這一次,我們在品類的識別度上面可謂是非常好的詮釋了什麼叫設計為行銷、傳播而生,我們根據“荷為蒸”品牌名稱提煉出了很多“食材”,比如一個“正”,受消費者接納的固有印象,與我們設定的設定印象,都回歸到一個正氣的“蒸”上面,很好地為品牌名稱“荷為蒸”給出了答案,在延展方面,不做任何什麼輔助圖形,什麼插圖之類的,直接用荷葉的紋理,看到包裝已聞到其香,一點都不誇張,設計會自己說,有什麼比這種管道更加直白?

Item: steamed lotus leaf rice
Category: brand design
Customer: Dutch steam

This time, we have explained what design is for marketing and communication in terms of category recognition. We have refined a lot of "ingredients" according to the brand name of "Lotus for steaming". For example, the inherent impression of being accepted by the public consumers and the set impression we set all return to a healthy "steaming", which is a good product The brand name "Lotus for steaming" gives the answer. In terms of extension, we don't do any auxiliary graphics or illustrations. We use the texture of lotus leaves directly, and we can see that the packaging has smelled its fragrance. It is not exaggerating at all. The designer will say, what is more straightforward than this way?

受消費者接納的固有印象,與我們設定的設定印象,都回歸到一個正氣的“蒸”上面

很好地為品牌名稱“荷為蒸”給出了答案

直接用荷葉的紋理,看到包裝已聞到其香,

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作品信息

  • 创作时间

    2020/08/26

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