Bobahead (奶茶/茶饮)品牌标志升级

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Bobahead, a tea shop in Portland, USA,
Main products: the main products are pearl milk tea, instant fruit tea, seasonal fresh fruit tea and some new tea drinks;
With juice, coffee, bread and some peripheral products.
The new logo upgrade maintains the original simplicity and circular half filled (letter b) form composition, with a rigorous proportional relationship, formed
A head expression with universality and unique personality, without clear and limited emotional expression, is a little abstract and a little cool
With the classic bright yellow to attract people's attention.
In the extension application, the symbol is mainly used, and the possibility of extension is given from different angles. At the same time, in order to show the tea drinking
For the texture of the product itself, the logo of pure black line is uniformly used for all transparent materials in application, and the black line and bright yellow are the main colors in other cases.

BOBAHEAD,座落在美国波特兰的一家茶饮店,
主要产品: 主要产品为珍珠奶茶,现泡果茶,季节新鲜水果茶及一些新茶饮的混调研究;
附带果汁,咖啡,面包及一些周边产品。
新的标志升级保持了原先的简洁性及圆形半填充(字母B)的形式构图,搭配严谨的比例关系,形成了
一个即有普遍性又具有独特个性head表情,没有清晰局限的情绪表达,有点抽象,有点小酷
及呆萌感,配合经典的亮黄色来吸引人的注意。
在延伸应用中主要以标志符号为主,从不同角度给出延伸的可能性,同时为了表现出茶饮
产品本身的质感,应用中所有透明材质统一使用纯黑色线logo,其它情况以黑色线配合亮黄色为主。

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作品信息

  • 创作时间

    2020/08/17

Bobahead (奶茶/茶饮)品牌标志升级
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