陈义文包装设计作品｜古越龙山SnowTime落雪黄酒

DESIGN NAME:

Snow Time

PRIMARY FUNCTION:

Wine

INSPIRATION:

We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:

Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.

OPERATION / FLOW / INTERACTION:

When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.

Status: Silver A' Design Award (2020-2021)