Qcooker 圈厨

圈厨是针对中国年轻人下厨需求推出的创新小家电品牌。品牌希望通过提供更多创新有趣的厨房家电，来丰富年轻消费群体一日三餐的烹饪需求。设计通过品牌图形的创新,将品牌名称中的’Q‘提炼出来与时间指针进行结合，将‘享受烹饪时光’的品牌理念进行融合表达。‘Q’在形象上，将时间指针的概念结合到品牌形象当中，希望品牌的产品真的能够融入到用户的每天的日常生活当中，同时通过旋转变化的指针，也联想的呈现了烹饪设备例如烤箱旋钮，水壶表盘等常见的产品元素以此来强化品牌所专注的行业领域。通过创新强化品牌名称符号，一方面可以展现品牌独具匠心的品牌价值，让用户能够更好的理解品牌形象，同时通过不断延展应用的品牌符号元素，也让品牌形象能够得到更加的统一。

QCOOKER is a novel home appliances brand catering to young customers in China to fulfill their cooking demands. The brand hopes to enrich the daily cooking experience of the younger generation through a variety of kitchen appliances with novelty and fun. The design abstracts the brand identity “Q” from its brand name and combines it with the clock pointer, which conveys the brand concept of “Enjoying the cooking time”. The graphic design of the letter Q unifies the pointer into the brand image, suggesting that QCOOKER products can really blend in the everyday life of its users; the rotation of the pointer is associated with knobs of the oven, the indicator on a kettle and other common kitchen appliances to intensify the band focus. A visual symbol underlining the brand name can display the inventive brand value for its customers to better decipher the brand; and at the same time, a unified brand image can be ensured through constant extensions of its brand symbol.