Bowl

14天前发布

原创作品 / 平面 / 包装
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设计希望通过创新方便食品的食用体验,改变人们对方便饭食的传统认知,让方便也能成为享受。传统的方便饭食总会让人联想到方便面的固定形态——尽管快速便捷,但过于直接而显得无趣,仅仅实现了一顿温饱。新的设计打破了传统由上至下的开启方式,以西餐里的圆型盛罩为联想,将原本在下面用来盛放的纸浆碗翻转至上,变成了食物的盛罩,而外包的封套则展开形成了桌布,让原本平淡无奇的食用过程变得趣味且有仪式感,让方便饭食的品尝成为给自己一天忙碌的奖励。整体设计的风格简约当代,以色彩的丰富组合强化食材的美味搭配,让食用变得更有趣的同时强化品质感,配合食材本身的精心烹制,让方便食物也可以吃出惊喜和满足,为生活平淡的日常增添一份期待。

Converting the instant food into an enjoyable experience, bring delightful surprise to our normal daily life.
By innovating the packaging and the experience of having the meal, the design hopes to uplift people’s opinion about instant food, and make the connivence enjoyable.
People’s impression of the traditional instant food is about the instant noodle, which is fast but quite boring. People won’t expect anything from it but a meal to fill their stomach quickly. The brand new packaging broke the traditional opening method: Inspired by the cloche lid from the restaurant, design turned the pulp bowl upside down to serve as a lid of the food inside, and the unfolded outer package became the table mat, converting the usual meal to a special and enjoyable experience.

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作品信息

  • 创作时间

    2020/10/14

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