KEW3101 挂耳咖啡系列包装 - OPENO.HK

Client : KEW3101

Date : Jan, 2020

Design : 臨時開張 OPENO.HK

Photography：臨時開張 OPENO.HK

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Concept :

我们希望通过「音乐」这个简单的点来连接咖啡爱好者与咖啡小白，

所以我们提出了“好咖啡，每一口都能律动”的概念，将音乐的元素融入包装设计。

我们将挂耳咖啡不同的风味与原产地抽象出一系列具有律动感的图形并融入到唱片形式的豆卡中。

以及尝试通过磁吸式可替换结构，让包装和用户产生互动，也为低成本个性化定制预留了空间。豆卡既可作为杯垫亦可替换外盒的圆盘，作为简约的桌面日历。在礼盒的设计上，我们希望通过透明的方式展示礼盒内部，将内外连接形成整体。此外，我们还在内部增加了香氛盒，在打开礼盒时能感受咖啡香气也能成为家中的氛围陈设。

一杯好咖啡就像一张沉稳的黑胶，承载味觉的音符。悠扬的前奏，柔滑的呢喃，绵长的尾调。

We hoped to build a bridge between coffee lovers and new fans through the simple factor—music.

Therefore we came up with the concept of “Good coffee keeps rhythmic indulging to the last drop” and integrate the elements of music into the packaging design.

Different flavors and origins of our drip bag coffee are abstracted into a series of rhythmic graphics and are integrated into the introduction cards in the form of a vinyl record. In order to make the packaging interact with our customers, we experimented with using magnetic replaceable structure for the packaging, which reserved space for personalized customization at a low price. As for the gift box, we decided to use a transparent design which can connect the inside and outside as a whole. There is, in addition, a fragrance box inside the gift box, so you could smell the aroma when you open the gift box and it could also be an elegant furnishing for you home.

A cup of good coffee is like a profound vinyl record, a note that carries the sense of taste.

The prelude softly rises and falls; the whisper gently goes through and the coda silently lingers.

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