Client : KEW3101
Date : Jan, 2020
Design : 臨時開張 OPENO.HK
We hoped to build a bridge between coffee lovers and new fans through the simple factor—music.
Therefore we came up with the concept of “Good coffee keeps rhythmic indulging to the last drop” and integrate the elements of music into the packaging design.
Different flavors and origins of our drip bag coffee are abstracted into a series of rhythmic graphics and are integrated into the introduction cards in the form of a vinyl record. In order to make the packaging interact with our customers, we experimented with using magnetic replaceable structure for the packaging, which reserved space for personalized customization at a low price. As for the gift box, we decided to use a transparent design which can connect the inside and outside as a whole. There is, in addition, a fragrance box inside the gift box, so you could smell the aroma when you open the gift box and it could also be an elegant furnishing for you home.
A cup of good coffee is like a profound vinyl record, a note that carries the sense of taste.
The prelude softly rises and falls; the whisper gently goes through and the coda silently lingers.
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