Grapeel

33天前发布

原创作品 / 平面 / 包装
作品版权由RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

传统的葡萄包装大多是通过对葡萄造型的平面刻画,为了传达葡萄的新鲜可口,这样的方式尽管形象直观,但显得常见而无趣,很难展示出品牌的独特个性。此次设计的目标是希望通过创新的方式来展示产品,给人以更为深刻的共鸣且获得与众不同的体验。创意的灵感来源于我们日常吃葡萄的习惯,葡萄总是会给人酸甜可口,鲜美多汁的感受,尤其是轻轻撕开表皮的瞬间,让人垂延欲滴。设计通过放大撕葡萄的过程感受,即那唾液分泌的瞬间,来引发人们对葡萄美味更直接的期盼。通过撕的创新阐述,不仅在包装上带来了别样的开启体验,同时也赋予了品牌名及其品牌独特的识别语言,整体产品线及周边都贯穿了撕的动作,变得特质分明且趣味十足,同时在平面设计上保持了现代明快的风格,强化了品牌当代年轻的定位。

Through intriguing observations, design take out the unique feature of the product usage scenario, creates an entertaining and unique product experience.
Traditional grape packagings commonly use imagery of grapes to express the fresh and deliciousness. Even though this is the most straight-forward way to present the product quality, it’s still over used.
The goal of this design is to present the product in an innovative way, in order to resonate with the customers give them a different experience.
People have been cultivating grapes for centuries, it has always been one of the most loved fruits, because of its juiciness and sweet-sour flavor. Especially when you peel it, the way of that juice dripping down, and the translucent pulp is almost gem-like. It is mouth watering.

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作品信息

  • 创作时间

    2020/07/09

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