MONSTER-曼斯特留学教育-品牌升级

MONSTER-曼斯特留学教育

-品牌升级-

BRON TO CHANGE

品牌主要涵盖业态为：语言培训/留学服务

品牌保留原LOGO字符“MONSTER”和原LOGO中“小怪兽”的元素

引入乐高积木和学府的概念，重塑LOGO基础字形

同时对字母拉长拓展进行论证讨论，完善品牌本身视觉框架

因为品牌定位客群为16-20岁的年轻群体

但同时品牌真正的消费群体为35-45岁的父母群体

所以对品牌进行二级设计

在针对年龄层较长的父母层面，不在视觉体系中体现小怪兽元素

在针对年龄层较幼的客群层面，

增加小怪兽在字母体系中，同时更改排版方式，增强潮流属性

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manster Education

- Brand upgrade -

BRON TO CHANGE

The brand mainly covers the following formats: language training/overseas study service

The brand retains the original LOGO character "MONSTER" and the "little MONSTER" element in the original LOGO

Introduce the concept of Lego and Xuefu, and reshape the basic glyph of LOGO

At the same time to elongate the letter of the discussion, improve the visual framework of the brand itself

Because the brand targets at the young group aged 16-20

But at the same time, the real consumer group of the brand is 35-45 year-old parents

Therefore, carry out secondary design for the brand

At the level of older parents, little monsters are not reflected in the visual system

At the younger age group level,

Added little monsters in the alphabet, while changing the layout, enhance the trend attribute

*提案中部分图片源自网络

仅做效果展示，未商用，侵删