CHUNMI

纯米作为一家极具颠覆传统思维方式的互联网厨电企业，致力于为消费升级背景下的年轻群体打造更具创新生活方式的厨房烹饪体验。为了展现企业品牌核心聚焦的烹饪生活文化，品牌形象的重塑与建立围绕“生活温度”为主题概念，在传递企业的文化理念的同时，也透过烹饪的温度传递出更具年轻生活方式的价值观念。整个品牌形象以温度符号为基础，通过拉伸的视觉效果展现出品牌与烹饪温度之间的紧密关系，同时也透过不断变化的延展拉伸展现品牌对待创新追究的无限可能。另一方面，整个设计通过不断强化的温度圆点特质，让品牌的温度文化能够透过立体和多维度的视觉语言得到更加统一和丰富的呈现。

As an intelligent kitchen appliance company boasting the way of thinking subverting tradition, CHUNMI is dedicated to creating the kitchen cooking experience featured by more innovative lifestyle for young people in the context of consumption upgrade. In order to show the idea of kitchen lifestyle, the reshaping of group image and the establishment of the theme concept around “life temperature” are conveying the cultural concept of the brand while expressing the values with more youthful lifestyle through the temperature of cooking. The entire brand image is based on the temperature symbol, which shows the close relationship between the brand and the cooking temperature through the extend visual effect, and also shows the infinite possibilities of the brand in the innovation efforts through the ever-changing extension and stretch. On the other hand, through the continually enhanced temperature dot characteristics, the entire design shows the brand’s temperature culture to be presented in a more unified and rich manner through the stereoscopic and multi-dimensional visual language.