阿川渔庄|“专注做鱼二十年”品牌vis设计

Design Concept | 设计理念

阿川渔庄品牌VIS，主要针对原有品牌整体视觉升级以及文化理念提炼，重点凸出阿川渔庄”专注做鱼20年“的品牌理念。在此基础上打造品牌VIS 2.0升级版。整体设计强调川渝地区匠心于美食的麻辣鲜香，发扬阿川渔庄工匠精神，演绎江湖传奇。

The brand VIS of A Chuan Yu Zhuang mainly focuses on the visual upgrading and cultural concept refining of the original brand, focusing on the brand concept of 'focusing on fish for 20 years'. On this basis, build the upgraded version of VIS 2.0. The overall design emphasizes the spicy and delicious cuisine of Sichuan and Chongqing area, carries forward the craftsman spirit of A Chuan Yu Zhuang, and deduces the legend of the river and lake.