KM品牌设计

km为国民走路鞋“多走路”品牌旗下独立运营潮流子品牌，市场面对客户主要为年轻潮流运动人士，主打科技、运动、潮流、户外。km作为一个长度计量单位，是客户户外运动时多次重复出现符号，记忆点深刻。与“多走路”品牌属性相符，故用km作为品牌命名。

在做品牌logo时，我们重新考虑了多走路与km品牌之间的关系，找到了它们之间的联系点，做km字体时，我们衍生出一条长长的路，把路的概念与km长度计量单位结合起来。

km is an independent fashion sub-brand under the national walking shoes "Multiwalk" brand. The market faces mainly young fashion athletes, focusing on technology, sports, fashion and outdoor. As a unit of length measurement, km is a symbol that repeatedly reappears when customers outdoor sports, and has a deep memory. It is consistent with the brand attribute of "walking more", so km is used as the brand name.

When making the brand logo, we reconsidered the relationship between Duoshan and the km brand, and found the point of contact between them. When making the km font, we derived a long road, and the concept of the road was related to the km length. Units of measurement are combined.