天润控股企业画册设计

项目 PROJECT：

天润控股企业画册设计

Tianrun Holdings enterprise album design

团队 TEAM：

呈美设计CMD

设计师 DESIGNER：

孟申晖

Meng Shenhui

设计说明 DESIGN SPECIFICATION：

天润画册整体设计风格彰显高端大气、国际化的视觉形象，整体色彩偏深蓝色，利用金色点缀，传达出行业佼佼者的沉稳与高级感。选图风格偏抽象化，图片呼应文字内容，项目板块均精选大图展示，磅礴大气既视感。

封面、封底设计采用北京天润总部大楼外立面方形元素进行设计，运用烫金工艺凸显品牌定位与形象；内页标题文字选用古铜金色，与封面封底的金色LOGO相呼应，双菱形图案作为页码点缀，圆弧形设计细节贯穿全篇，使页面生动、丰富、优雅，为点睛之笔；篇章页统一文字靠右排列，与其他页面排版区分，图片选用线条图案，与内页中圆弧线条相呼应。

Tianrun album overall design style highlights high-end atmosphere, international visual image, the overall color is dark blue, embellish with gold color, convey the industry leader calm and advanced sense. The image selection style is abstract, the pictures echo text content, the project plate are selected high resolution picture, highlight the high-end style.

The cover and back cover are designed with square elements from the facade of Beijing Tianrun Headquarters building, using bronzing process to highlight the brand positioning and image. The title of the inside page is in bronze gold, echoing the gold LOGO on the cover and back cover. The double diamond pattern is dotted with page Numbers. The circular arc design details run through the whole page, making the page vivid and elegant. The text is arranged on the right side of the page, and distinguished from other page layout. The picture selects the line pattern, echoing the circular arc lines in the inside page.

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