HEY！CHOOSE食材/农产品零食品牌策划-VI设计

-HEY！CHOOSE-

惠挑食

澳洲食材品牌，专注挑选全球优质食材，进行原材料/零食加工

品牌方委托我司进行品牌策划

品牌方原始英文品牌名称为：Golden Of Sunshine Harvest，意在表达农场与食材的新鲜

中文名称品牌方定为：惠挑食

我司由品牌中文名称“惠挑食”，延伸出品牌音译英文名称：HEY！CHOOSE

作为行动指令，缩短原始英文名称的长度，同时降低目标人群的理解难度

同时提炼“挑选”元素，图形化为“手”

与CHOOSE中的double“O”进行组合，形成数字100

为品牌提炼品牌核心理念为：为您挑选满分的食材

- HEY! CHOOSE -

Australian food material brand, focus on the selection of global quality food materials, raw materials/snacks processing

The brand party entrusts our company to carry out brand planning

The original English brand name Of the brand is Golden Of Sunshine Harvest, which is intended to express the freshness Of the farm and food materials

Chinese name brand as: HuiTiaoShi

Our company by the brand Chinese name "HuiTiaoShi", the extension of the brand transliteration English name: HEY! CHOOSE

As an action instruction, shorten the length of the original English name and make it easier for the target group to understand

At the same time, extract the "select" element and turn it into "hand".

Combine with the double "O" in CHOOSE to form the number 100

To refine the core concept of the brand is: to select ingredients with full marks for you

*提案中部分图片源自网络，未做商业使用，侵删