A Week Cake 壹 周 | 品牌视觉提升

项目

A Week Cake 壹周 品牌设计

服务

品牌诊断 品牌策划 VIS系统打造

A Week Cake 壹周（以下简称壹周）是一家专注于婚礼/会议茶歇茶点制作的独立品牌，本次品牌升级，针对壹周旧视觉识别系统指向性不明确的问题，结合壹周的品牌理念，进行品牌视觉系统的再打造。在贴近行业属性的基础上，做出差异化，强调多彩活泼的概念，让品牌调性更具独特性，并且有针对性的解决壹周长期以来品牌概念系统不完善的问题。

A Week Cake (hereinafter referred to as A Week) is an independent brand focused on the production of wedding/meeting coffee breaks and refreshments. This time the brand upgrade is aimed at the problem of the unclear direction of the old visual recognition system of A Week. Concept, to rebuild the brand vision system. On the basis of being close to the attributes of the industry, make a difference, emphasizing the colorful and lively concept, making the brand tone more unique, and addressing the problem of the imperfect brand concept system for A week.