CHALI茶里 VIS

CHALI is one of the most premium tea brand in China, whose core product is the individual wrapped full-leaf pyramid tea bags. We have designed a series of packages for their new collection.

“Be a tea fan.', CHALI’s brand slogan, emphases the brand experience of immersing yourself to enjoy tea .'Fan' is inspired by Chinese folding paper fan as a factor to the design arousing people to get familiar with the Chinese tea culture . We selected different graphic designs and illustrations over photography to depict the flavors as the illustrations perfectly demonstrate connotations of craft and the characteristic of eastern culture. Overall design, such as labels and typography, is executed in a way that firmly establishes the identity of a high-quality tea brand.