OPPO Reno

OPPO Reno 是我2019年的新作品，Reno 是OPPO 2019年形象全新升级的新系列产品线.它聚焦富有创造力的都市人群，为喜欢艺术，创作并富有想象力的都市群体提供一个新的选择。所以此次影片希望能传达出有别于R系列的全新气质。让大众对Reno有一个很棒的第一印象。从创作角度，我也希望继续能探索出产品影片的新玩法，基于之前几个项目对于写实渲染的经验积累，我尝试将动态设计的镜头语言与写实场景发生碰撞，期待让观者通过在现实环境中发生的超现实变化效果直观的感受到想象力的魔力。

OPPO Reno is my new work in 2019. Reno is OPPO's brand new product after its product image upgrade in 2019. It focuses on the novelty-seeking urban population and provides a new option for the artistic, creative and imaginative urban youth. Therefore, this product film hopes to convey a new temperament different from previous R series and give the public a great first impression of Reno. From the perspective of creation, I want to explore more new styles in my film. Based on accumulation from several projects about realistic rendering, I try to collide lens language of motion design with reality, looking forward to making the audience feel the charm of imagination directly through the change of surreal effect in real environment.

软件:

Cinema 4D ，Adobe CC，Octane render v4, KitBash3d

更多信息请访问Behance！

behance.net/gallery/78916539/OPPO-Reno

Credit:

Client:OPPO

Creation and direction by SOMEI DESIGN

Solo production by Somei 孙世晟

Sound Design&music by : Zelig Sound