“故丘故茶”山水故丘，自然好茶

服务内容：品牌核心信息梳理、品牌策略、品牌核心语提炼、视觉系统设计、包装设计等

平面设计：鲍佳骐

插画设计：嘉雯

文案策划：丽珠

品牌中文名：故丘故茶

英文名：Hometown's Tea

Slogan：山水故丘，自然好茶

整体风格：绿色调为主，现代简约、复古轻奢有质感、手绘插画

品类定位：新中式茶饮专门店

核心价值：健康、时尚、美味、高性价比、高颜值

产品结构：鲜果茶、芝士茶、轻食

产品概念：新鲜现调，产品多元化

关键词：简约、复古、识别性、形象性

Service content: brand core information sorting, brand strategy, brand core language refining, visual system design, packaging design, etc

Graphic design: Bao Jiaqi

Illustration design: Jiawen

Copywriting: Lizhu

Chinese name of brand: Guqiu ancient tea

English Name: hometown's tea

Slogan: mountains and hills, natural tea

Overall style: mainly green, modern simplicity, retro light luxury, texture, hand-painted illustration

Category positioning: new Chinese tea shop

Core values: health, fashion, delicacy, high cost performance, high reputation

Product structure: fresh fruit tea, cheese tea, light food

Product concept: fresh and diversified

Key words: simplicity, retro, recognition, image