“故丘故茶”山水故丘,自然好茶
广州/平面设计师/5年前/7374浏览
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“故丘故茶”山水故丘,自然好茶
服务内容:品牌核心信息梳理、品牌策略、品牌核心语提炼、视觉系统设计、包装设计等
平面设计:鲍佳骐
插画设计:嘉雯
文案策划:丽珠
品牌中文名:故丘故茶
英文名:Hometown's Tea
Slogan:山水故丘,自然好茶
整体风格:绿色调为主,现代简约、复古轻奢有质感、手绘插画
品类定位:新中式茶饮专门店
核心价值:健康、时尚、美味、高性价比、高颜值
产品结构:鲜果茶、芝士茶、轻食
产品概念:新鲜现调,产品多元化
关键词:简约、复古、识别性、形象性
Service content: brand core information sorting, brand strategy, brand core language refining, visual system design, packaging design, etc
Graphic design: Bao Jiaqi
Illustration design: Jiawen
Copywriting: Lizhu
Chinese name of brand: Guqiu ancient tea
English Name: hometown's tea
Slogan: mountains and hills, natural tea
Overall style: mainly green, modern simplicity, retro light luxury, texture, hand-painted illustration
Category positioning: new Chinese tea shop
Core values: health, fashion, delicacy, high cost performance, high reputation
Product structure: fresh fruit tea, cheese tea, light food
Product concept: fresh and diversified
Key words: simplicity, retro, recognition, image
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