《 稻伍馋 》品牌包装设计

稻伍馋五常大米，秉承“坚持用心做好每一粒粮”的理念，坚持原生态为消费者提供优质的生态健康产品为品种主张。为区分市场现有的包装形态，结合品牌自身的先天优势，整体包装采用插画元素，将整体视觉浓缩为一幅生态家庭农场的面貌，呈现出稻伍馋自身的视觉印象。希望通过简洁而特色的包装展示产品系列特质以及品牌现代年轻的定位。

Rice Wuchang rice, adhering to the concept of "do a good job in every grain with your heart", adheres to the original ecological idea of providing consumers with high-quality ecological and health products. In order to distinguish the existing packaging forms in the market, combined with the inherent advantages of the brand itself, the overall packaging uses illustrative elements to condense the overall vision into an ecological family farm, presenting the visual impression of Daowu greedy.