时尚快餐 餐饮VI 餐饮设计

品牌：天添快客

品类：快餐

地点：湖北

客群：新生代年轻消费群体

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寻找品牌差异化，追溯属于品牌自身的IP视觉，

传统的快餐视觉形象，

已经无法满足当代年轻人视觉需求，

品牌名称依旧是传统的，那么我们寻求可融合性的视觉IP，为品牌传递个性化特征。

吃饭会使人心情愉悦，

添份心情，多份快乐。

最为一种心理暗示传递品牌特性。

Look for brand differentiation, trace the IP vision of the brand itself,

The traditional fast food visual image,

Has been unable to meet the contemporary young people's visual needs,

The brand name is still traditional, so we seek to integrate the visual IP, for the brand to deliver personalized characteristics.

Eating makes you feel good,

Add a mood, many happy.

As a psychological suggestion to convey the brand characteristics.